Monday, February 15, 2010

Direct Sales Concept

Direct Sales is simply the idea of having people advertise for a product or service, rather than paying an advertising company. The concept is simple and has two primary principles. First, it depends on independent representatives (distributors) to promote the product directly to consumers and secondly, the distributors are given the opportunity to build their own independent sales organization, otherwise known as a network of marketers. The term Direct Sales comes from the idea that people sell 'direct' to other people.

It's that simple.

The representatives are paid a percentage of the cash revenues generated monthly by the network, or 'downline'. Even though the concept is simple, the implementation is a bit more complex. This is why working together in smaller networks as one grows a business, or own network of marketers is so important. Since it is the responsibility of the representative to learn the system, skills and then to teach others, it's best if these are kept simple. One key component is being able to duplicate. By being dedicated, enthusiastic, and cooperative one can duplicate much easier. We use a simple system, and with simplicity comes speed.