Because this is business is about people helping people, we are accountable by what we do, not just about what we say.
If I start with the premies that my DESIRE is to help others, and work my goal around that desire, I can devise a game plan to help as many people as I can. If my DESIRE is to earn an income, than my goal can be be based on income production. I can plan accordingly the steps needed to do just that.
So it's important to start with DESIRE. Build from what's on the inside.
